ANM ramps up online offering amid live sales success

Leading co-operative business, ANM Group, based at Thainstone, has today unveiled an enhanced online operation – - as the firm progresses towards a future featuring greater digital services for members and customers. It believes live online auctions will grow in impact and influence even beyond the coronavirus crisis.
The new online hub boasts real-time bidding, not just for livestock sales, but also for machinery, vehicles and other equipment through the Thainstone Specialist Auctions platform. The service complements the pioneering private online sales platform launched this year by ANM’s auctioneers in partnership with The package represents a sector-leading online service from the Inverurie-based Group.
Access restrictions imposed to help prevent the spread of Covid-19 mean that only buyers are currently allowed around the live ring as livestock sales take place, and no buyers are currently permitted to be in attendance at vehicle and machinery sales. However, interest is being boosted significantly by a growing number of online buyers, who are bidding remotely during live online sales.

The live online sales offer ensures that the sector continues to benefit from the competitiveness and transparency that only selling using the auction process can provide, whilst also ensuring that public health demands surrounding social distancing are met.
ANM Group Chief Executive Grant Rogerson said: 
“We have for a long time been market-leaders in staging online sales and were the first mart in Scotland to offer live online bidding for livestock. It was always our intention to expand this side of our business, having hosted live online auctions for plant, machinery and vehicles for over a decade. The understandable restrictions imposed by the coronavirus pandemic have, however, encouraged us to accelerate our plans.
“We are in no doubt that the resilient trade we have seen across all classes during the spring sales has been helped by live streaming, which has meant that not only buyers can bid remotely but that sellers have been able to see their stock through the ring. This has been vital in ensuring that our marts have been able to deliver for our members and customers during the peak selling season, while also having public health at the forefront of our minds.
“Increasing numbers of people are seeing the advantages of trading this way - giving them the opportunity to benefit from the fairness you only get in the live ring but without physically having to be there. The ring is the only price discovery mechanism guaranteeing true value on the day and serves as a benchmark for all stakeholders.
“Our online hub means that our members and customers can continue to benefit from the live ring without leaving their premises.   Even after lockdown restrictions are eased, we see this part of the business becoming more significant, as we continue to offer our members and customers options to effectively and efficiently market their stock.”
Latest statistics show that the online bidding system has enabled as many as 500 registered buyers at the firm’s recent sale of plant, agricultural and commercial vehicle sale on Wednesday June 10.
Grant Rogerson added: 
“ANM Group prides itself of being one of Scotland’s most progressive co-operative businesses. We believe our new online hub is another example of this. We are always looking to innovate and be at the leading edge of new developments in market technology and practise to bring forward new routes to market for members and clients. They depend on us to deliver a fair price in the ring and to share our revenues with them.”